Karthik Kannan

Karthik Kannan is Professor of Management at the Krannert School of Management, Purdue University and Visiting Professor at the Indian School of Business (ISB).

Value Creation and platform thinking

This is derived from the academic talk delivered by Purdue University’s Professor Karthik Kannan, earlier this year, at the two-day ISB Digital Summit which draws together industry experts, business leaders, marketers and academia to discuss the latest innovation and marketing models. There are huge opportunities in the digital economy that Indians and entrepreneurs in India are taking advantage of. There …

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