Dr Sreenivasan Narayana

Founder and CEO, DocTree Health Infoservices

Managing Marketing: An Applied Approach

“Managing Marketing: An Applied Approach” is a great book for anyone who has to put into action a well thought through marketing strategy – as to what, how, when and where to implement the marketing tools that a firm has at its disposal. This book is useful for all types of business managers – be it in the context of …

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