Research Spotlight How Marketing Capabilities Shape Financial Performance ISBInsight Management Briefs is pleased to showcase an important contribution to the field of marketing strategy by Dean Professor Rajendra Srivastava and Visiting Scholar Professor Sridhar Ramaswami. First published in 2009, this research identifies the pathways through which market-facing business processes add value to the firm’s financial performance. The insights from this research can be applied by managers in designing optimal customer management, product development, and supply chain strategies.
Research Spotlight The Side Effects of Drug Price Controls The 2013 Drug Price Control Order capped prices of over 300 drugs in the Indian market. Using an experimental design to assess the consequences of this price control on the anti-diabetic drug Metformin, Professor Chirantan Chatterjee and his co-authors show the unintended consequences of such price regulation.
Research Centres and Institutes Spotlight How to Design Effective Team Targets in Government Government is famously a team sport. Almost everything (really) important we do in government requires effective teams. Whether it is...
Research Bytes Refurbishing of Defective Product Returns In order to gain a competitive edge, companies sometimes introduce new products hastily, resulting in increased incidence of defective products and consumer returns. Professor Narendra Singh’s research...
Research Bytes Beyond Product and Business: Thinking Industry Lifecycles When should businesses invest more? Professor Rajiv Banker argues that industries like oil and gas, petrochemicals, shipping, airlines and hotels,...
Research Centres and Institutes Spotlight How a Doubles Game Works Infosys has opened a fresh chapter with the appointment of a new CEO. Hopefully the veterans on the board and...
