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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Paromita Goswami

Assistant Professor of Marketing at Xavier Institute of Management, Bhubaneswar.

The Fate of Kiranas – Insight from Efficiency Perspective

In the face of the fast emerging modern organised retail industry, will the local  kirana survive, evolve and reinvent itself? In this article, Paromita Goswami, Assistant Professor at Xavier Institute of Management  Bhubaneswar, along with co-author Dr Mridula S Mishra of IIFT, Delhi, deliberates on the fate of India’s ‘mom & pop’ store - the local kiranas. Goswami presented this …

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