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Ashish Galande

Ashish Galande is Doctoral Candidate in Marketing at the Indian School of Business.

What Does, What a Firm Says, Say About the Firm?

What explains firm performance? Although various metrics have been developed to measure firm performance, measuring firm strategy has remained a challenge. The authors suggest a novel manner of better understanding the effects of strategy on firm performance. They use an approach that innovatively combines three existing methods, viz bag-of-words text mining and analysis, latent space modelling, and conventional spatial econometrics, …

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