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Past Issue • Jan-Mar 2016

Three Box Solution: Strategy for Innovation

Three Box Solution: Strategy for Innovation

Professor Vijay Govindarajan puts forward his three box strategy for leading innovation in the future. He argues that it is as important to create the future as managing the present is. And this means adapting to change through non-linear, breakthrough innovation. The key to an organisation’s success in the future lies in viewing change as a rhythmic, cyclical and continuous activity.

Strategy is not about celebrating the past; it is not about celebrating the present; it is only about leadership in the future. Even though an organisation is a leader today, it cannot assume it will continue to be so tomorrow. Earning that leadership is what strategy is all about. But what we also know is that industry changes in the future. Therefore, if you want to be a leader in the future, you have to adapt to change. And another word for adapting to change is innovation. Therefore, I say strategy is innovation. If you are not doing innovation in your company, you are not doing strategy; you are doing something else.


  • vijay

    Vijay Govindarajan

    Coxe Distinguished Professor at Dartmouth’s Tuck School of Business and a Marvin Bower Fellow at Harvard Business School. An expert on strategy and innovation, VG is a New York Times and Wall Street Journal bestselling author. He was the first Professor in Residence and Chief Innovation Consultant at General Electric.
  • ND

    excellent article…very well written.

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