No Ordinary Disruption, is an analysis by Jonathan Woetzel, Director, McKinsey Global Institute and Anu Madgavkar, Senior Fellow, McKinsey Global Institute, of how mangers need to reset their intuition as a result of the four colliding forces which are transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating fl ows of trade, capital, people, and data. The way our world changes often blindsides us. But the era we are living through now is, if anything, even harder to read. Four powerful forces are disrupting the global economy, upending most management intuitions and mental models. Each of these major disruptions would rank among the greatest changes the world has seen; together their impact is monumental. This is no ordinary disruption and managers need rapidly to adjust their thinking. Only those who have an acute external focus, agility, and a ositive attitude to embracing change rather than resisting it will win.