Village Entrepreneurs

Risk and Returns in Last Mile Marketing Strategies

What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies ...

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Village Entrepreneurs

Risk and Returns in Last Mile Marketing Strategies

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