Topic: strategy

Emergency Services in Emerging Economies: Challenges and First Steps

BY LAVANYA MARLA, YISONG YUE, KAUSHIK KRISHNAN, RAMAYYA KRISHNAN AND SARANG DEO Centralised emergency medical services (EMS) systems such as the North American 9-1-1 calling service are relatively new to emerging economies. Despite high demand, their growth and effectiveness have been low due to insufficient resources and systemic inefficiencies. Given the unique challenges of the Indian setting, Professor Lavanya Marla and …

Read More »

Developing the Next Generation Leadership for Family Business

Smooth inter-generational leadership transition is critical for the long-term survival of business organisations. In the family business context, passing on the baton to effective next-generation leaders is crucial for the continuity of family legacy. For this transition to happen effectively, it is important that family businesses develop their next generation members in a systematic manner that prudently builds their capabilities …

Read More »

Risk and Returns in Last Mile Marketing Strategies

What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies that examines the impact of marketing skill development on outcomes. Professor Bharadwaj examines how companies can leverage local relationships and village-level entrepreneurs to alleviate risks and access rural markets. Professor Sundar Bharadwaj. The Coca Cola Company Chair Professor, Terry School of …

Read More »

Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?

Based on the research of Hemant K. Bhargava and Manish Gangwar Abstract: Pricing is especially important for products consumed in multiple units, because not only does the firm need to set a price point, but it also needs to pick a pricing scheme and balance between charging for access to the service and for each unit used. This paper defines new guidelines for …

Read More »

IT-Led Business Transformation at Reliance Energy

This case study encapsulates the remarkable journey of Reliance Energy, which began after the takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 by Reliance Industries Limited. The realisation of the importance of technology led to technology-enabled business transformation initiatives within Reliance Energy, which helped it to move a step ahead of its competitors and created important growth opportunities …

Read More »

Note To Entrepreneurs: Culture Eats Strategy for Breakfast

The best of strategies are unlikely to succeed without the support of an appropriate organizational culture. As Peter Drucker said, culture eats strategy for breakfast. Entrepreneurs who find initial success in the marketplace often emphasize that innovation is a priority for their fledgling company, and even point to specific strategies to ensure continuous innovation, to help prevent copycats and “second-but-better” products entering …

Read More »

Bet on the Jockey, Not the Horse

Entrepreneurial ideas are abundant,but entrepreneurs who can execute ideas in the face of difficult odds are uncommon Steve Jobs once said, “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” Jobs’ comment has been recounted by many over the years, to emphasize the fact that ideas are cheap, and what really matters is execution. …

Read More »

Value Creation and platform thinking

This is derived from the academic talk delivered by Purdue University’s Professor Karthik Kannan, earlier this year, at the two-day ISB Digital Summit which draws together industry experts, business leaders, marketers and academia to discuss the latest innovation and marketing models. There are huge opportunities in the digital economy that Indians and entrepreneurs in India are taking advantage of. There …

Read More »

What Does, What a Firm Says, Say About the Firm?

What explains firm performance? Although various metrics have been developed to measure firm performance, measuring firm strategy has remained a challenge. The authors suggest a novel manner of better understanding the effects of strategy on firm performance. They use an approach that innovatively combines three existing methods, viz bag-of-words text mining and analysis, latent space modelling, and conventional spatial econometrics, …

Read More »

Managing Marketing: An Applied Approach

“Managing Marketing: An Applied Approach” is a great book for anyone who has to put into action a well thought through marketing strategy – as to what, how, when and where to implement the marketing tools that a firm has at its disposal. This book is useful for all types of business managers – be it in the context of …

Read More »
Scroll To Top