Social Media Marketing

Engaging in Real-Time: Understanding the Effect of ‘Real-Time’ Social Media Messages On Consumer Engagement

This research contributes to the academic literature, by understanding characteristics of real-time marketing (RTM) messages on social media and systematically ...

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Social Media Marketing

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