Pricing Strategy

Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?

Based on the research of Hemant K. Bhargava and Manish Gangwar The service industry is rife with decision dilemmas involving choosing ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Pricing Strategy