All is Well: Health Care Branding at Be Well Hospitals
ISBInsight: How did Be Well capture your attention? What motivated you to create a case study for it? Piyush Kumar: ...
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ISBInsight is the Flagship Research Periodical of the Indian School of Business
Pharmaceuticals
Compassionate Leadership in Labour Disputes: The Case of Dr Reddy’s Laboratories
The employment terms of contract workers led to a 100-day long dispute between Dr Reddy’s Laboratories management and a trade ...
FMCG Lessons for Pharma
What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, ...
The Side Effects of Drug Price Controls
Based on the research of Chirantan Chatterjee, Ajay Bhaskarabhatla, Enrico Pennings and Anurag Priyatam. Price controls are central to healthcare policy ...
Big Data in Health Care: Analytics to Action
In this paper, the author discusses how big data and analytics in health care are now available at different organisational ...
Organic and Inorganic Internationalisation: Insights From Dr Reddy’s Labs
Dr Reddy’s Laboratories (DRL) was promoted in 1984 by Anji Reddy, a pioneering scientist-entrepreneur, as a manufacturer of bulk drugs ...
Novartis in India: Innovation versus Affordability
Professor Anand Nandkumar of ISB, Professor Charles Dhanaraj of Kelley School of Business, along with Mridula Anand, trace Novartis’ prolonged ...
Merck: A Family Success Story
Ajay Bhalla, Professor of Global Innovation Management at Cass Business School in London and Associate Faculty, Thomas Schmidheiny Chair of ...
