FMCG Lessons for Pharma
What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, ...
© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Novartis
Novartis in India: Innovation versus Affordability
Professor Anand Nandkumar of ISB, Professor Charles Dhanaraj of Kelley School of Business, along with Mridula Anand, trace Novartis’ prolonged ...
