How Emotions Drive Sales
What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on ...
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Marketing Strategy
How Marketing Capabilities Shape Financial Performance
Based on the research of Sridhar N. Ramaswami, Rajendra K. Srivastava, and Mukesh Bhargava "Getting units to work together is ...
Risk and Returns in Last Mile Marketing Strategies
What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies ...
Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?
Based on the research of Hemant K. Bhargava and Manish Gangwar The service industry is rife with decision dilemmas involving choosing ...
