Topic: Healthcare

FMCG Lessons for Pharma

 By Meenakshee Sinha and S. Arunachalam What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience. The Transforming Pharma Landscape In the past century, scientific breakthroughs and economic development enabled pharmaceutical …

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The Lesser Evil? Evaluating E-cigarettes Consumption

By  Vithala R. Rao and Jialie Chen, with Ashima Sood While cigarette smoking is on the wane, 'vaping' is on the rise worldwide. Do e-cigarettes really help smokers kick the nicotine habit? And what may be the best public policy options for regulating their use? Research by Professor Vithala R. Rao and Dr Jialie Chen offers some answers. Are e-cigarettes really the …

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Can IT Solve the Healthcare Information Dilemma?

By Sisir Debnath and Dibya Mishra Information asymmetry is unequal access to information for decision-making parties. This situation occurs frequently in healthcare markets. One possible way out of this conundrum would be to use technology to address informational dilemmas, say Dibya Mishra and Professor Sisir Debnath. Information technology (IT) is reinventing healthcare markets. In India, ventures such as Practo and 2nd.MD inform …

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Word of Mouth Matters for Healthcare

What drives uptake of tertiary healthcare services? Word of mouth effects may have an important role to play, say Professor Chirantan Chatterjee and his co-authors. Hospitals across India set up many free health check-ups every year. Health activists often run campaigns on ways to screen diseases such as breast cancer and cervical cancer. Despite such efforts, awareness about many diseases remains …

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Emergency Services in Emerging Economies: Challenges and First Steps

BY LAVANYA MARLA, YISONG YUE, KAUSHIK KRISHNAN, RAMAYYA KRISHNAN AND SARANG DEO Centralised emergency medical services (EMS) systems such as the North American 9-1-1 calling service are relatively new to emerging economies. Despite high demand, their growth and effectiveness have been low due to insufficient resources and systemic inefficiencies. Given the unique challenges of the Indian setting, Professor Lavanya Marla and …

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Emergency Medical Services: Are Drones the Future?

BY JUSTIN J. BOUTILIER Poor access to emergency medical care is a major barrier in the treatment of time-sensitive medical emergencies such as cardiac arrests and motor vehicle accidents. In this article, Justin J. Boutilier of the University of Toronto explores the potential of drone technology to be a transformative innovation for the provision of emergency medical services, despite a host …

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Saving Lives: Emergency Medical Services in India

BY MILIND SOHONI, WITH ANUBRATA BANERJEE By the year 2025, road traffic deaths in India are expected to cross 250,000 annually. Providing timely and high-quality emergency health services is a challenge, given supply-side problems, regulatory and policy issues, and lack of awareness about emergency care in the country. A robust national emergency medical service with an interdisciplinary approach is the need …

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Access versus Innovation in Global Healthcare Markets

Access to affordable medicines and healthcare today comes with a dynamic trade-off in terms of potential disincentives for innovation tomorrow. Using theory and techniques from applied microeconomics, Professor Chirantan Chatterjee examines these trade-offs and their welfare implications in research set in United States and Indian healthcare and pharmaceutical markets. Chirantan Chatterjee is Assistant Professor in the Economics and Public Policy area …

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Models for Equitable Healthcare for All

The cross-subsidisation models of Aravind Eye Care Systems and LV Prasad Eye Institute have become global benchmarks for eye-care innovation. Professor  D.V.R. Seshadri analyses why such innovative business models have only evolved in ophthalmology, and have not moved to other healthcare specialties in India, such as cardiac, neuro or orthopaedic. D.V.R. Seshadri, Clinical Full Professor of Marketing, ISB.

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Kamla Nehru Memorial Hospital: Which Way Forward?

Based on the case study by Dr. Naga Lakshmi Damaraju, Prafulla Rawal, Bavneet Singh, Himanshu Jain and Magesh Karthik Kamla Nehru Memorial Hospital (KNMH) is a non-profit, non-government trust organization that is managed by the Gandhi-Nehru family, the premier political family which provided three prime ministers across generations in India.  The family members continue to be at the helm of the …

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