The Multi-Faceted Impact of Digital Media
In this introductory essay, Amit Mehra, Associate Professor and ISB Research Fellow and Joint Executive Director, Srini Raju Centre for ...
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Digital Marketing
Tracking Mobile: The Rise of Smartphones in Marketing
Mobile usage as a proportion of Internet traffic continues to skyrocket, but mobile advertising often gets the rap for being ...
Going Digital: Small and Medium Business Edition
The recently held Digital Summit at the Indian School of Business (ISB) was inaugurated by a special workshop that provided ...
To Show or Not To Show: How to Manage Internet Advertisement Campaigns
Is it always beneficial to show advertisements to the visitors of a website? How can firms use user profiling to ...
It Is Not About Being on Social, It Is About Being Social
Social media taps into the basic tribal instinct in humans – of seeking and giving help. The companies that embrace ...
E-Marketing: Theory and Application
Whether you are a “bricks and mortar” business or an online travel portal, e-marketing is a force you cannot ignore. ...
