Topic: Data analytics

Off-field: Sports Performance, Business Bottom Line

Chiraag Paul in conversation with Deepak Agarwal Chiraag Paul is the Founder and Chief Executive Officer (CEO) of Proem Sports, one of the pioneers in off-field sports analytics in India and Asia. Paul is also an experienced professional footballer, having represented and played for top-division clubs in England, Brazil and India. Deepak Agrawal, Associate Director of the ISB Applied Statistics and …

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Transforming Data for Policy Impact

Avik Sarkar in conversation with Bhimasankaram Pochiraju Avik Sarkar, Officer on Special Duty (OSD) at NITI Aayog, and in-charge of the NITI Aayog Data Analytics Cell visited the Applied Statistics and Computing Lab at ISB in March 2018. Below are excerpts of his conversation with the Late Professor Bhimasankaram Pochiraju, Clinical Professor and Executive Director of the ASCL.  Data is critical for the …

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The Multi-Faceted Impact of Digital Media

In this introductory essay, Amit Mehra, Associate Professor and ISB Research Fellow and Joint Executive Director, Srini Raju Centre for IT and the Networked Economy at the Indian School of Business, outlines how emerging trends in digital media are transforming businesses. When one thinks of digital media in the Indian context, deep discounts offered by e-retailers such as Myntra, Jabong and …

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Predictive Analytics for Business Growth

In this article, Professor Galit Shmuéli explores the salient characteristics of predictive analytics in the context of retail, debunks certain myths and suggests untapped regionally-specific new possibilities. Where Business Meets Statistics Technological advancements and the availability and accessibility of data within companies are facilitating fact-based and insightful decision-making. With closer connections among business experts, statisticians and data engineers, advanced analytics can be implemented …

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To Show or Not To Show: How to Manage Internet Advertisement Campaigns

Is it always beneficial to show advertisements to the visitors of a website? How can firms use user profiling to make this decision? Professor Subodha Kumar writes from his research on an actual implementation  at Chitika, an Internet advertising firm operating in the Boston area. The use of the Internet as  a  medium to deliver promotional  material to prospective customers  has …

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Business Analytics: Essential for Defining Strategy for Companies

“Introduction to Business Analytics,” a workshop held recently at the Indian School of Business (ISB) helped demystify some preconceived notions regarding business analytics. In addition to Professor Galit Shmueli, Associate Professor of Statistics and SRITNE Chaired Professor of Data Analytics, the other prominent speakers at the workshop included Kuldeep Parikh, Strategy Lead, HP Global Analytics; Ajay Kelkar, Chief Operating Officer, …

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Data Analytics: The Foundation of a Successful Business

Professor Ram Gopal, a visiting faculty at the ISB,  talks to Galit Shmueli, tenured Associate Professor of Statistics and Information Systems and SRITNE Chaired Professor of Data Analytics. There is some confusion regarding the terminologies: data analytics, data mining, business analytics and business intelligence. Can you clarify if they are synonyms or if they have different meanings? When I was growing up, …

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