Customer Retention

Managing Divided Attitudinal Loyalty of Business Customers

Based on the research of S. Arunachalam and Sridhar N. Ramaswami In the face of increased competition and reduced product ...

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Customer Retention

Managing Divided Attitudinal Loyalty of Business Customers

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