Customer Loyalty Programs

Managing Divided Attitudinal Loyalty of Business Customers

Based on the research of S. Arunachalam and Sridhar N. Ramaswami In the face of increased competition and reduced product ...

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Customer Loyalty Programs

Managing Divided Attitudinal Loyalty of Business Customers

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