Topic: consumer behaviour

How Emotions Drive Sales

What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on the right emotions in market campaigns. Professor John H Roberts, Visiting Faculty, Indian School of Business

Read More »

Why Stock Prices Tumble after Bank CEO Turnover

Change in top leadership, specifically in banks, is marked by a shift in strategy and an immediate decline in stock prices. Research into bank CEO turnover provides insights on how career concerns and management incentives lead to distortionary practices. On behalf of ISBInsight, Ujval Nanavati spoke with two authors of the paper ‘Effects of CEO Turnover in Banks’, Krishnamurthy Subramanian …

Read More »

Cultural Perspectives on Sustainability

What impact does cultural orientation have on consumers’ attitudes to managerial practices in different parts of the world and how can this knowledge benefit organisations? Professors Tonya Boone and Rishtee Kumar Batra share insights from their research on Indian and American consumers’ perceptions about sustainability. Management   research  has focussed  a great deal on understanding how cultural difference influences employees’ and consumers’ interactions …

Read More »
Scroll To Top