Topic: consumer behaviour

“Create Templates, Not Blueprints”: How to Do Policy with Impact

Why policy blueprints are a bad idea for a country like India and how to increase grassroots involvement in governance: Professor Ashwini Chhatre, Academic Director of the Bharti Institute of Public Policy, explains. ISBInsight: How do you see digital technology playing out at the policy level in your work at the Bharti Institute of Public Policy? Ashwini Chhatre: Digital technology has made …

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“Kirana Stores Are Here to Stay”: FMCG Strategy for Indian Retail

How is the retail industry in emerging markets different from developed economies? Professor Siddharth Singh discusses insights from a recent analysis of FMCG marketing in India. ISBInsight: What motivated you to investigate the Indian retail industry? What are some of the unique aspects of the Indian retail industry? Siddharth Singh: There is a lot of academic research in Marketing on retailing and …

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FMCG Lessons for Pharma

 By Meenakshee Sinha and S. Arunachalam What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience. The Transforming Pharma Landscape In the past century, scientific breakthroughs and economic development enabled pharmaceutical …

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The Lesser Evil? Evaluating E-cigarettes Consumption

By  Vithala R. Rao and Jialie Chen, with Ashima Sood While cigarette smoking is on the wane, 'vaping' is on the rise worldwide. Do e-cigarettes really help smokers kick the nicotine habit? And what may be the best public policy options for regulating their use? Research by Professor Vithala R. Rao and Dr Jialie Chen offers some answers. Are e-cigarettes really the …

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How Emotions Drive Sales

What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on the right emotions in market campaigns. Professor John H Roberts, Visiting Faculty, Indian School of Business

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Why Stock Prices Tumble after Bank CEO Turnover

Change in top leadership, specifically in banks, is marked by a shift in strategy and an immediate decline in stock prices. Research into bank CEO turnover provides insights on how career concerns and management incentives lead to distortionary practices. On behalf of ISBInsight, Ujval Nanavati spoke with two authors of the paper ‘Effects of CEO Turnover in Banks’, Krishnamurthy Subramanian …

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Cultural Perspectives on Sustainability

What impact does cultural orientation have on consumers’ attitudes to managerial practices in different parts of the world and how can this knowledge benefit organisations? Professors Tonya Boone and Rishtee Kumar Batra share insights from their research on Indian and American consumers’ perceptions about sustainability. Management   research  has focussed  a great deal on understanding how cultural difference influences employees’ and consumers’ interactions …

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