Topic: behavioural psychology

The Dilemmas in Using Behavioural Big Data

Behavioural Big Data (BBD) refers to very large and rich multidimensional data sets on human and social behaviours, actions, and interactions, which have become available to companies, governments, and researchers. However, behavioural researchers using big data face not only methodological and technical challenges but also ethical and moral dilemmas, says Professor Galit Shmueli. Professor Galit Shmueli is Tsing Hua Distinguished Professor …

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The Myopia of Far-Sightedness

Rajagopal Raghunathan turns conventional thinking on its head as he tracks down the seemingly elusive formula for happiness. He offers four guiding principles to maximise happiness and tips to escape the treacherous grip of the traditional “Suffer Now, Be Happy Later” model. One of my most enduring memories from childhood is of my mother  warning me, usually as I was getting …

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