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Past Issue • Jul-Sep 2012

Predictive Analytics for Business Growth

Predictive Analytics for  Business Growth

In this article, Professor Galit Shmuéli explores the salient characteristics of predictive analytics in the context of retail, debunks certain myths and suggests untapped regionally-specific new possibilities.

Where Business meets Statistics Technological advancements and the availability and accessibility of data within companies are facilitating fact-based and insightful decision-making. With closer connections among business experts, statisticians and data engineers, advanced analytics can be implemented effectively in the business context. A major business analytics technology is predictive analysis.


  • Galit-Feb7

    Galit Shmuéli

    SRITNE Chaired Professor of Data Analytics and Associate Professor of Statistics & Information Systems at the Indian School of Business (ISB).
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