Offline choice, online sale: Consumer pseudo-showrooming

Brick and mortar stores face the issue of consumer showrooming i.e., consumers inspect a product at a physical store, but buy it from a different seller online. Combining online and offline sales channels can encourage consumer pseudo-showrooming, i.e., consumers can check out some products offline, but buy the same or a related product from the same seller͛s online store, argue Professor Giri Kumar Tayi and his co-author, Zheyin (Jane) Gu.

Professor Giri Kumar Tayi is Management Science and Information Systems Professor at the State University of New York at Albany and Visiting Faculty at ISB.

Scroll To Top