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Past Issue • Oct-Dec 2015

Moser Baer and OM and T Choosing a Strategic Partnership Mode

In the case study, "Moser Baer and OM&T: Choosing a Strategic Partnership Mode," set in the optical storage media industry in 2006, the authors highlight the uncertain dynamics within a high-growth, technology intensive industry. The case allows students to put themselves in the shoes of Deepak Puri, the Founder of Moser Baer, and the management team, as they choose between organic vs inorganic growth options. Students get an opportunity to evaluate the costs and benefits of different modes of inorganic growth in order to identify the best option for strategic partnership in a given context.
In December 2006, the management of Moser Baer India Limited (MBIL), was considering pursuing a strategic partnership with Optical Media and Technology (OM&T). They also had to decide on the form this strategic partnership should take – a technology licensing agreement, a strategic alliance by taking a minority equity stake in the company or a complete acquisition of the company.


  • kannan-srikanth

    Kannan Srikanth

    Kannan Srikanth is Associate Professor of Strategic Management at the Lee Kong Chian School of Business, Singapore Management University.
  • sonia-mehrotra

    Sonia Mehrotra

    Professor, Centre of Excellence for Case Development at Welingkar Institute of Management Development and Research, Bangalore
  • priyank-arora

    Priyank Arora

    Priyank Arora is a Doctoral Candidate in the Operations Management area at the Scheller College of Business,Georgia Institute of Technology
  • geetika-shah

    Geetika Shah

    Geetika Shah is Associate Director - Content Development and Training at the Centre for Teaching, Learning, and Case Development (CTLC), at the Indian School of Business.
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