Flagship Research Quarterly of the Indian School of Business (ISB).

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Capturing Value in the Digital Era

In this issue:

  • Professor Amit Mehra Outlines How Emerging Trends In Digital Media Are Transforming Businesses
  • Freemium: The Thin Line Of Strategising Between Free And Premium Value And Customer Engagement
  • Professors Rajeev Dehejia And Arvind Panagariya Examine India's Services-Led Growth And The Impact Of Economic Reforms On The Socially Disadvantage
  • A Good Innings: Comparing Winning Strategies In Odis, Ipl And Twenty20
What's Inside the April-June 2014 Issue

How can companies stay ahead in an era of continual digital disruption?

The intermingling of online and offline, digital and real lives in an era of anytime and anywhere access Is revolutionising consumer behaviour. New models, practices and technologies are meanwhile redefining channels for marketing and customer engagement. The online world opens up myriad opportunities for crosspollination of Ideas; but what do we really know about the usage and effectiveness of the digital medium in capturing and measuring value?

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