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Marketing Research Insights for Managers

Figure1: Top keywords in Conference Paper Titles

The Thought Leaders Conference on Managing Business and Innovation in Emerging Markets starts today at the Indian School of Business (ISB), Hyderabad and runs through April 26-28, 2018. Over 100 papers in themes ranging from stakeholder management, customer engagement, consumer behaviour, social and digital media management, product and brand management and more are being presented by researchers from across India and the world.

Keywords map

Figure 2: Top keywords in Conference Paper Abstracts

Aashish Pandey, a Research Associate at the ISB, pulled together the following word clouds based on the frequency of keywords mentioned in paper titles and abstracts. He notes that majority of the papers focused on Emerging markets (especially India). And the top areas represented? Customer Relationship Management, Product and Brand Management, Social and Digital Media Marketing. We will have more research insights for managers from India’s pre-eminent conference on marketing research in the coming days. In the meantime, follow us on Twitter @isbinsights.

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