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Past Issue • Jul-Sep 2011

Mark Livingston: On Business and Technology

From the role of technology in consulting to the challenges for India in sustaining its growth, Mark Livingston, Senior Vice President and Global Head of Consulting, Cognizant, responds to questions from Assistant Professor, Nishtha Langer.

What do you think is the broad role of a consulting firm in the technology domain? Do you foresee a reliance on technology for technology’s sake, or are firms using it more and more to define new business opportunities?

Aligning IT with business is among the key concerns of enterprises today. Businesses are being increasingly powered by technology, so much so that banks have started looking like technology companies. We believe that technology alone is rarely the key to unlocking economic value: Companies create real wealth when they combine technology with new ways of doing business. Armed with a deep understanding of corporate strategy and the challenges that are likely to be faced during implementation, our consulting teams are well placed to unlock this value. Our consulting practice focuses on IT, operations, business as well as strategy — not just technology. Needless to say, there are strong inter-linkages between them.

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