Flagship Research Quarterly of the Indian School of Business (ISB). Find out more

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Past Issue • Jul-Sep 2011

Mapping Connections: Social Networking and Facebook

David Fischer, Vice President, Advertising and Global Operations, Facebook, was at the Indian School of Business (ISB) to talk about social networking and the challenges that lie ahead for the company.

Of the 573 students who enrolled at the ISB this year, some were friends even before they set foot on campus. They already knew how to prepare themselves for campus life – what books to bring, where to party, etc. Facebook had made that possible.

ABOUT THE AUTHORS

  • FischerDavidTE12

    David Fischer

    Vice President, Advertising and Global Operations, Facebook.
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