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Past Issue • Jan-Mar 2016

Innovate Remotely, Benefit Globally

The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound for nations, for companies, and for individuals.

Reverse innovation involves developing products in emerging economies and taking them to developed markets. Innovation happens far from home for MNCs but they ultimately reap the benefits through unlocked opportunities around the world.

ABOUT THE AUTHORS

  • MridulaAnand

    Mridula Anand

    Independent innovation and IP consultant. She holds a graduate degree from Stanford University and has also completed her Law degree.
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