The success of Conditional Cash Transfer (CCT) schemes for healthcare utilisation is as much dependent on uniform incentivisation of beneficiaries and service intermediaries, as it is on the ability of the beneficiaries to utilise the scheme itself, reveals an assessment of CCT programmes by Professor Sisir Debnath of the Indian School of Business. In 2010 one-fifth of the 287,000 maternal deaths worldwide occurred in India (WHO 2012). Every year over 300000 new-borns in India die the day they are born accounting for 29.5 percent of global birthday deaths. Primary causes for neonatal deaths are premature birth, low birth weight, neonatal infection, birth asphyxia, trauma, and tetanus. While severe bleeding, infections, high blood pressure, unsafe abortions are primary reasons behind maternal deaths. Curbing these high rates of neonatal and maternal mortality with existing healthcare infrastructure is a key challenge for policy makers.