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Past Issue • Jan-Mar 2014

Going Digital: Small and Medium Business Edition

The recently held Digital Summit at the Indian School of Business (ISB) was inaugurated by a special workshop that provided small and medium businesses with some useful tips on taming the digital revolution.

Small and medium businesses (SMBs) globally have been slow to catch on to the information technology (IT) bandwagon, whether it was due to lack of access, affordability (both financial and other risks) or ignorance. Digital marketing is a critical component for enabling SMBs, a leveller where David meets Goliath and small and medium are adjectives only in mind. Now, nearly a decade into the digital revolution, digital media, digital marketing, e-commerce and social media are no longer buzzwords within the professional reach of a privileged few but have taken root in the mainstream.


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    This article was contributed by the staff and affiliated contributors of ISBInsight.
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