Digital health startups in India are discovering new avenues to provide innovative services to consumers. Catering to such a complex business environment can pose several challenges new entrants in the market. What are the approaches to consider when innovating in the digital health startup landscape in India? What lessons can entrepreneurs learn from successful health startups? Professor Sarang Deo of the Max Institute of Healthcare Management and Dr Amit Jotwani, co-founder Onco.com, ISB Advanced Management Programme in Healthcare (AMPH) founding class alumnus, discuss the future of Digital Health Startups in India.