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Past Issue • Jan-Mar 2012

Diffusion 2011: Business Skills for Social Impact

The Wadhwani Centre for Entrepreneurship Development (WCED) at the Indian School of Business (ISB), in association with the Net Impact Club (ISB Chapter) organised a two-day capacity building workshop “Diffusion 2011,” in Patna (October 3-4, 2011) and Hyderabad (December 10-11, 2011) for training nonprofit organisations in basic business and management skills. 

The nonprofit sector plays a vital role in supporting various socioeconomic, cultural and political needs, through a practical approach. In the context of India, where development outcomes have not been able to completely address the economic and social disparities that exist in the society, nonprofits must take up the challenge to make the country’s growth inclusive and sustainable. Even though nonprofits are motivated to work for their respective social causes, they are resource-constrained and are not adequately equipped with trained staff who can effectively replicate the successes of modern business approaches in the organisations. Because of the lack of business expertise, the already-limited resources are underutilised, leading to further underperformance. It is thus important that nonprofits are imparted with business and management practices so that they are able to maximise their resources in order to achieve efficient outcomes.


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