Data Analytics and Decision Analytics Models Across Different Domains

How can decision analytics aid businesses in formulating effective marketing strategies? What happens when firms shift from physical channels to online or mobile channels? What is the future of mobile-advertisements and web-advertisements? Professor Subodha Kumar highlights his research that is centered on finding answers to these questions.

Professor Subodha Kumar, Carol and G. David Van Houten, Jr. ’71 Professor of Information and Operations Management, Mays Business School, Texas A&M University. 

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