Healthcare stakeholders in India should adopt a consumer driven healthcare approach that would allow meaningful comparison between individual providers and facilities. Such a comparison should be based on a risk adjusted analysis of operational efficiency and price, and the degree to which the services provided by physicians and facilities meet all healthcare quality specifications. This would call for individual providers and facilities to make public their current statistics, not only on prices, but also on their clinical outcomes. So, this paper suggests that the Indian healthcare sector start to self-regulate with the introduction of accurate risk adjusted comparative data. In recent years, in India, a strong free market, a rapid economic growth and a burgeoning private healthcare sector, have accelerated public demand for consumer centric, high quality, medical care.1 The shift towards a consumer-driven healthcare movement is now further facilitated by the increasing use of social media and online searches by a growing middle class. Today, rather than relying on the Government, a more informed Indian public exhibits rising expectations and it is increasingly intent on making its own choice in matters of personal health, cost and of real or perceived quality of health services.
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