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Current Issue • Jan-Mar 2017

Complementary Roles of PCs and Smartphones in Enabling Digital India

Complementary Roles of PCs and Smartphones in Enabling Digital India

The research by Professors Sundar Bharadwaj, S Arunachalam, and Ananthanarayanan S indicates that India’s technological revolution, which is heavily based on smartphone usage, is yet to address several critical areas of knowledge building. For the Digital India Programme to be effective, India needs to be a knowledge based economy as well as a digitally empowered one and hence, a good balance between the use of PCs and smartphones is essential. Based on their findings, the researchers make recommendations that can help achieve the objective of digitising India more effectively.

ABOUT THE AUTHORS

  • Sundar

    Sundar Bharadwaj

    Sundar Bharadwaj, The Coca-Cola Company Chair, Marketing, Terry College of Business University of Georgia. Visiting Professor and Research Scholar, at the Indian School of Business (ISB).
  • Arunachalam

    S Arunachalam

    S Arunachalam, Assistant Professor of Marketing, at the Indian School of Business (ISB).
  • Ananthanarayanan

    Ananthanarayanan S

    Ananthanarayanan S, Alumni, PGPMAX Class of 2016 and is currently the Director of Government Affairs and Public Policy at Intel India Private Ltd.
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