Emergency Services in Emerging Economies: Challenges and First Steps

Centralised emergency medical services (EMS) systems such as the North American 9-1-1 calling service are relatively new to emerging economies. Despite high demand, their growth and effectiveness have been low due to insufficient resources and systemic inefficiencies. Given the unique challenges of the Indian setting, Professor Lavanya Marla and her co-authors highlight the need to bring EMS systems into public policy discussions and develop novel, interdisciplinary solutions to design and operational issues.

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Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?

Pricing is especially important for products consumed in multiple units, because not only does the firm need to set a price point, but it also needs to pick a pricing scheme and balance between charging for access to the service and for each unit used. This paper defines new guidelines for helping firms pick the right pricing scheme based on the nature of heterogeneity in buyers’ consumption levels and valuations for the product.

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