ISBInsight is the Flagship Research Periodical of the Indian School of Business
Convergence of Information and Communications Technology (ICT) and conventional technologies are enabling the rise of smart cities. However, it’s imperative that adequate consideration of other related factors be taken into account. In this article, the author stresses upon the appreciation of the context and the precise needs for successful establishment of ‘smart cities’.
Read moreThis article focuses on a particular supply chain for kinnow. Their study draws attention to the fruits and vegetables wastage...
Read moreCredibility of the implementers and acceptance by the intended target groups, apart from the speed of implementation itself, are critical...
Read moreCelebrity endorsement has come into the spotlight in India with recent controversies over products endorsed by well-known personalities. This is...
Read moreDifferential pricing by pharmaceutical companies whereby prices charged in each country are commensurate with either its ability to pay or...
Read moreManaging one’s self-worth after experiencing a psychological threat need not always lead to counterproductive behaviours such as excessive shopping and binge eating. Research by Professors Rishtee Batra and Tanuka Ghoshal shows that high intensity sensory consumption (HISC), which involves heightening the senses via enhanced levels of key sensory properties such as bright colours or loud music, can be a better and less harmful alternative method of managing threats to one’s self-worth.
Read moreIn this paper, the author discusses how big data and analytics in health care are now available at different organisational...
Read moreIn order to augment human capital, firms have the option to either build the talent by hiring novice employees and...
Read moreThe authors study an emerging/innovative model in the Non-profit Organisations (NPO) marketplace, wherein the NPO raises donations/funds for a development...
Read moreLeveraging knowledge from geographically spread R&D subsidiaries is a crucial source of competitive advantage for multinational enterprises (MNEs). The authors...
Read more
