Past Issues

Off-field: Sports Performance, Business Bottom Line

Chiraag Paul is the Founder and Chief Executive Officer (CEO) of Proem Sports, one of the pioneers in off-field sports analytics in India and Asia. Paul is also an experienced professional footballer, having represented and played for top-division clubs in England, Brazil and India. Deepak Agrawal, Associate Director of the ISB Applied Statistics and Computing Lab, caught up with Paul during his visit to the Hyderabad campus.

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The Innovation Nudge

ISB Dean Professor Rajendra Srivastava is one of the world’s leading authorities on Marketing Strategy and Innovation. A highly cited scholar with works published in leading marketing journals and recipient of several awards and honours, Dean Srivastava has also advised and trained senior management at global multinational corporations. How can India make the innovation leap? Dean Srivastava’s argument is edited and extracted from his inaugural address at the India Innovation, Intellectual Property and Competition Conference.

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What India Can Teach the World about Marketing

Sameer Khetarpal, Country Head of Amazon Grocery and Raja MVSMA, Vice President Emerging Markets, Dr Reddy’s Laboratories were plenary speakers at the Thought Leaders Conference on Managing Business and Innovation in Emerging Markets, hosted by the Indian School of Business in April 2018. ISBInsight caught up with them after their session to hear their ideas on marketing research areas that need more academic attention.

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Future Ready: The Human Capital Agenda

Richard R. Smith, Academic Director of the Master of Science in Human Capital and Leadership programme at Singapore Management University (SMU), delivered the keynote address at the inaugural Thought Leaders’ Summit on the Future of Human Capital Strategies at the ISB. Chandrasekhar Sripada, Clinical Professor in the Organisational Behaviour and Strategic Human Capital Area at the ISB, outlined the agenda for a new ISB Human Capital and Leadership Initiative (HC&LI). ISBInsight caught up with the two speakers.

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FMCG Lessons for Pharma

What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience.

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