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Management Briefs : Case Spotlight

Meru Cabs: A Spectacular Growth Story

Based on the case study by Sridhar Seshadri, Arohini Narain and Meena Saxena. How can a company integrate its strategy, technology and process to break even and yet offer world-class services to its customers? Set in August 2011, Meru Cabs: A Spectacular Growth Story is a case that documents the design and positioning of an Indian services business in the face …

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Ketan Logistics: Charting the Next Route

Based on the case study by Navneet Bhatnagar and Kavil Ramachandran Abstract: When decision-making is embroiled in emotion, it is that much more difficult to arrive at a logical conclusion. Rohit Gupta, Strategy Head, Western Business Unit of Ketan Logistics Limited (KLL) and the oldest third generation member of this family business, was torn between living up to family expectations and …

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Kamla Nehru Memorial Hospital: Which Way Forward?

Based on the case study by Dr. Naga Lakshmi Damaraju, Prafulla Rawal, Bavneet Singh, Himanshu Jain and Magesh Karthik Kamla Nehru Memorial Hospital (KNMH) is a non-profit, non-government trust organization that is managed by the Gandhi-Nehru family, the premier political family which provided three prime ministers across generations in India.  The family members continue to be at the helm of the …

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State Bank of India: “SMS Unhappy”

Based on the case study by Rishtee Batra and Piyush Kumar State Bank of India: SMS Unhappy, is a deceptively simple, but comprehensive case of a public sector company using a customer complaint management tool as a catalyst to improve overall service performance and overtaking even its private sector competitors in terms of both customer satisfaction and organizational performance. The case …

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Balancing the Power Equation: Suzlon Energy Limited

Based on the case study by Snehal Awate, Ram Mudambi and Arohini Narain. Set in 2013, “Balancing the Power Equation - Suzlon Energy Limited,” is a case that documents the challenges encountered by an emerging economy multinational enterprise (EMNE) when accessing research and development (R&D) knowledge from its technologically superior subsidiary. It shows the strategies that Suzlon, an Indian wind turbine …

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ITC Hotels: Designing Responsible Luxury

By Tonya Boone, Nalin Kant Srivastava and Arohini Narain In this case study Professor Tonya Boone, Nalin Kant Srivastava and Arohini Narain document the ambitious and revolutionary journey that ITC Hotels undertook to create, execute, and implement the novel concept of ‘Responsible Luxury’. Management’s decision to retrofit eight existing properties and launch ITC Gardenia along LEED guidelines to attain Platinum ratings …

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Azim Premji Foundation – Bringing Professional Excellence to Philanthropy

Based on the case study authored by Raveendra Chittoor and Geetika Shah Set in April 2014, the case describes the key challenges faced by the Azim Premji Foundation and outlines the importance of scale, strategy and effective execution in achieving its goals efficiently. The case highlights the challenges of building a large, professionally managed not-for-profit organisation and the strategic decisions that …

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Aahan (A): Diagnosing Tuberculosis in Rural India

A case study by Sarang Deo, Milind Sohoni, Jagdeep Gambhir and Priyank Arora In 2007, during his doctoral studies at Massachusetts Institute of Technology’s (MIT), Manish Bhardwaj and his colleagues won the “MIT Yunus Challenge” for their innovation on improving adherence of patients to tuberculosis (TB) treatment. After completing his Ph.D. Bhardwaj decided to work full-time in the public health sector …

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