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Past Issue • Apr-Jun 2014

Case Summary: Sony Music (India)

In an illustrative account of the fast evolving digital music space, Professor Deepa Mani and Geetika Shah, explore the context and evolution of Sony Music (India), in an era of disruptive innovation through widespread technological changes, including the spread of the Internet and increased mobile penetration.

By early 2012 the music industry in India had witnessed remarkable changes. With the rapid growth in Internet penetration and usage, innovative technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services.

ABOUT THE AUTHORS

  • Deepa-Mani

    Deepa Mani

    Associate Professor of Information Systems and ISB Research Fellow, Executive Director, Srini Raju Centre for IT and the Networked Economy, at the Indian School of Business (ISB).
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