For India’s leading digital players, should the relative emphasis be on more customer acquisition or on better consumer engagement? With a case study of India’s professional sports leagues and teams, in this article, I illustrate an alternative digital value play through superior user engagement, going beyond mere user acquisition.
Active Users? Or Claimed?
Despite claims of having acquired hundreds of millions of …Read More »
Do billions of users really drive US and Chinese tech titans’ big valuations? Will the prosperity of India's nearly half a billion online users grow enough to make India the next big prize for digital dominance after China? In this video, Professor Tejpavan Gandhok, Clinical Assistant Professor of Entrepreneurship at the ISB questions these two common assumptions. So why do …Read More »
The mantra of winner-take-all appears to be the underlying economic assumption behind the flood of interest and investment in digital start-ups in the past few years, argues Professor Tejpavan Gandhok. Are winner-take-all online platforms really as inevitable as they are perceived to be, especially in e-commerce and online taxi hailing in India?
Over the past four years, entrepreneurship in India has …Read More »