For India’s leading digital players, should the relative emphasis be on more customer acquisition or on better consumer engagement? With a case study of India’s professional sports leagues and teams, in this article, I illustrate an alternative digital value play through superior user engagement, going beyond mere user acquisition.
Active Users? Or Claimed?
Despite claims of having acquired hundreds of millions of …Read More »
Do billions of users really drive US and Chinese tech titans’ big valuations? Will the prosperity of India's nearly half a billion online users grow enough to make India the next big prize for digital dominance after China? In this video, Professor Tejpavan Gandhok, Clinical Assistant Professor of Entrepreneurship at the ISB questions these two common assumptions. So why do …Read More »
Over the past four years, entrepreneurship in India has seen a focus on copying Silicon Valley digital models. The chief features of this start-up landscape have included high capital consumption by a mere handful of players to artificially hasten industry consolidation. Other dimensions include questionable investor returns and limited job creation. Going forward, there is clear need to consider more …Read More »