Siddharth S. Singh

Associate Professor of Marketing at the Indian School of Business (ISB). He also heads the ISB’s initiative for excellence in media research, The Media Hub.

“Kirana Stores Are Here to Stay”: FMCG Strategy for Indian Retail

  ISBInsight: What motivated you to investigate the Indian retail industry? What are some of the unique aspects of the Indian retail industry? Siddharth Singh: There is a lot of academic research in Marketing on retailing and most of it looks at the retail industry in North American and European countries. The retail industry in emerging economies such as India presents challenges …

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Global Airline Alliances: Convenience or Complaints?

Based on the research of Trichy V. Krishnan, Siddharth Shekhar Singh and Dipak Jain Airline alliances help travellers fly seamlessly with different airlines during a single journey without having to make different bookings for each stop. Though the alliances aim to offer convenience, they often breed consumer dissatisfaction with the services provided by partner airlines. What factors lead to service …

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Discovering Stories Worth Telling

Does localised content on TV networks prove to be more engaging in a globalised world? Rahul Johri, Senior Vice President and General Manager, South Asia, Discovery Channel in a tête-à-tête with Professor Siddharth S. Singh of the Indian School of Business, discusses marketing and regulation in the TV industry and ways to continually engage with the viewer. Siddharth S. Singh: The …

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