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S Arunachalam

Arunachalam
S Arunachalam, Assistant Professor of Marketing, at the Indian School of Business (ISB).

Complementary Roles of PCs and Smartphones in Enabling Digital India

The research by Professors Sundar Bharadwaj, S Arunachalam, and Ananthanarayanan S indicates that India’s technological revolution, which is heavily based on smartphone usage, is yet to address several critical areas of knowledge building. For the Digital India Programme to be effective, India needs to be a knowledge based economy as well as a digitally empowered one and hence, a good …

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