Rajendra Srivastava

Rajendra Srivastava is Dean and Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business.

Trust on the Risk Spectrum: Investing in the Innovation Economy

Rajendra Srivastava: Given your perspective on the importance of ecosystems and the need to invest in uncertainty, as you look at the Indian economy, what would be your advice to the captains of industry or to government ministries? William Janeway: It is entirely appropriate for the captains of industry and incumbent leaders of companies in an established position in markets to …

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The Innovation Nudge

Why are so many companies and people interested in India at the moment? Frankly, one of the reasons is that we have an asset called 'the marketplace'. Research ideas must ultimately find their way to this marketplace. Our management research focus should not be just on invention. How do we take these ideas further to shape them from the viewpoint …

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India Hub for Digital Transformation

Hyderabad: Indian School of Business (ISB) kicked off the three day JAMS India Conference here in Hyderabad on Thursday. JAMS stands for Journal of Academy of Marketing Science and the conference represents the largest collection of research papers (over 100) from global scholars on marketing strategies for emerging markets and India on topics including customer engagement, social and digital media, …

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How Marketing Capabilities Shape Financial Performance

Based on the research of Sridhar N. Ramaswami, Rajendra K. Srivastava, and Mukesh Bhargava "Getting units to work together is not easy for any firm. But if a firm can do it, that gives a competitive leverage, since other firms will need considerable time, effort and luck to make that happen." - Senior Executive, Fortune 100 firm The business landscape has changed significantly …

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Be a Capitalist with a Simple Heart

Professor Rajendra Srivastava, Dean ISB and Novartis Professor of Marketing Strategy and Innovation engaged Mr Murthy in a freewheeling conversation covering the guiding principles at Infosys, the latter’s personal values, his transformation from a confused leftist to a determined compassionate capitalist, Infosys’ listing on NASDAQ, his learnings from the 2008 recession and more. Excerpts from the conversation: Dean Rajendra Srivastava: To …

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Innovation and Growth Strategies for Global Markets

What is innovation? Innovation, sans jargon, simply means ‘doing things better’. Innovation is not invention. Henry Ford did not invent the car (Karl Benz did!). His innovation was the assembly line. As a result, one Model T came off the line every three minutes thereby reducing overall production time by a factor of eight; from 12.5 hours to just 93 minutes. …

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