Rajendra Srivastava

Dean and Novartis Professor of Marketing Strategy and Innovation, Indian School of Business (ISB).

The Innovation Nudge

ISB Dean Professor Rajendra Srivastava is one of the world's leading authorities on Marketing Strategy and Innovation. A highly cited scholar with works published in leading marketing journals and recipient of several awards and honours, Dean Srivastava has also advised and trained senior management at global multinational corporations. How can India make the innovation leap? Dean Srivastava's argument is edited …

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India Hub for Digital Transformation

From the viewpoint of digital transformation, the Indian market is placed in a unique position and could play the important integrating role, said Dean Rajendra Srivastava in his opening remarks to the Thought Leaders Conference on Managing Business and Innovation in Emerging Markets, held at ISB in April 2018. Hyderabad: Indian School of Business (ISB) kicked off the three day JAMS …

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How Marketing Capabilities Shape Financial Performance

Based on the research of Sridhar N. Ramaswami, Rajendra K. Srivastava, and Mukesh Bhargava ISBInsight Management Briefs is pleased to showcase an important contribution to the field of marketing strategy by Dean Professor Rajendra Srivastava and Visiting Scholar Professor Sridhar Ramaswami. First published in 2009, this research identifies the pathways through which market-facing business processes add value to the firm’s financial …

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Be a Capitalist with a Simple Heart

Earlier this year the Indian School of Business (ISB) conferred the Honorary Distinguished Fellowship on N R Narayana Murthy, Founder, Infosys and Catamaran Ventures, making him the first recipient of the Fellowship. The ISB Honorary Distinguished Fellowship is designed to honour personalities of national and international eminence, who have contributed to the society through their thought leadership and success, are …

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Innovation and Growth Strategies for Global Markets

The war chest of a global strategist is bestowed with varied innovative growth strategy arsenal to win and conquer the global battles of business. This article captures a dozen lessons that deserve attention in strategy development. As a strategist your innovation is to embrace one or a combination thereof to succeed.  What is innovation? Innovation, sans jargon, simply means ‘doing things better’. …

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