Mayukh Dass

Mayukh Dass is the J. B. Hoskins Professor of Marketing and Marketing Area Coordinator at Rawls College of Business, Texas Tech University

Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets

BY KIRAN PEDADA, VENKY SHANKAR AND MAYUKH DASS Developed market firms are increasingly expanding into emerging markets by forming international marketing joint ventures (IMJVs) with firms headquartered in these markets. However, about half of these IMJVs are eventually dissolved. In this article, the authors study the impact of dissolution announcements on short-term abnormal returns to the emerging market firm and discuss …

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