Mayukh Dass

Mayukh Dass is Associate Dean of Graduate Programs and Research, J.B. Hoskins Professor of Marketing and Director, Rawls Business Leadership Program at Texas Tech University

Partners in Rhythm

ISBInsight: Why do firms from developed markets form international marketing alliances with firms in emerging markets?  A major reason firms from developed markets are increasingly interested in expanding to emerging markets is that they represent about 40% of the global economy and about 65% of the world’s population. Emerging markets have rapid economic development and liberalised economic policies, which favour the …

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Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets

Developed market firms are increasingly expanding into emerging markets by forming international marketing joint ventures (IMJVs) with firms headquartered in these markets. However, about half of these IMJVs are eventually dissolved. In this article, the authors study the impact of dissolution announcements on short-term abnormal returns to the emerging market firm and discuss how their findings can help firms plan …

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