The retail industry is one of the world’s fastest growing e-commerce markets fuelled by the rapid increase in Internet users, concentration through mergers and acquisitions, increased competition and compressed margins. Organised retail has always been a dynamic and fast-paced industry, focused on competition and profitability. The adoption of a process called category management (CM) has raised the stakes even higher.
At …Read More »
Manish Gangwar: Thank you on behalf of team ISBInsight for taking the time to talk to us. You have been a prolific researcher in the last decade. It is often alleged that academic research is too theoretical and has little practical use. Can you tell us as academicians how we can bridge the gap between theory and practice?
V Kumar: The traditional …Read More »
Based on the research of Hemant K. Bhargava and Manish Gangwar
Pricing is especially important for products consumed in multiple units, because not only does the firm need to set a price point, but it also needs to pick a pricing scheme and balance between charging for access to the service and for each unit used. This paper defines new guidelines for …Read More »
Celebrity endorsement has come into the spotlight in India with recent controversies over products endorsed by well-known personalities. This is more of an issue in emerging markets like India because of the high credibility that celebrities carry. This phenomenon stems from the fact that power distance, or the acceptance of unequally distributed power, is high in countries like India. Recent …Read More »