Kiran Pedada

Kiran Pedada is a PhD candidate at Rawls College of Business, Texas Tech University
Kiran Pedada is an Assistant Professor of Marketing at the Indian School of Business (ISB)

Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets

BY KIRAN PEDADA, VENKY SHANKAR AND MAYUKH DASS Developed market firms are increasingly expanding into emerging markets by forming international marketing joint ventures (IMJVs) with firms headquartered in these markets. However, about half of these IMJVs are eventually dissolved. In this article, the authors study the impact of dissolution announcements on short-term abnormal returns to the emerging market firm and discuss …

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