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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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K. Aditya

PhD Student, Department of Information, Risk, & Operations Management , University of Texas at Austin.

The Digital Transformation of R&D

Executive Summary In his letter to shareholders in 20131, General Electric (GE) CEO Jeffrey R Immelt remarked, “We believe that every industrial company will become a software company.” In support of this assertion, he included vignettes of various technology-enabled product innovations across different verticals of GE that significantly improved asset utilisation and revenue of the company’s customers. Indeed, GE’s Industrial Internet …

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