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ISBInsight

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How to Invest with Social Impact

How can investments yield optimal financial as well as social outcomes? Professor Bhagwan Chowdhry and co-authors propose two types of securities which can help firms do well while they are doing good. Professor Bhagwan Chowdhry, Professor of Finance, Anderson School of Management, University of California Los Angeles and Visiting Faculty, Indian School of Business.

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Wild, Wild East: Business Strategies for Growth Economies

"India will record 60-70% growth over the next 5 to 7 years,” according to Indian School of Business Dean Rajendra Srivastava. The first webinar of the India Inside Thought Leadership Series offered many crisp nuggets of wisdom on doing business in emerging markets. Welcome to the India Inside Thought Leadership Series. Why, in your opinion, is India becoming increasingly important?  Rajendra Srivastava: There …

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From Data to Wisdom with Qualitative Research

Professor Russell Belk explains how qualitative research can help us extract more value from big data, algorithms, and analytics. Professor Russell W. Belk, Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University

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From Emerging Markets to Growth Markets

  Figure 1: Academic View   Two engaging plenary sessions bookended the conference paper presentations. An Industry Plenary session with Amazon Grocery Country Manager Sameer Khetarpal, Dr Reddy’s Laboratories Vice President of marketing and Emerging Markets Raja MVSMA, and T-Hub Chief Executive Officer Jay Krishnan inaugurated the conference, providing a strategic and operational perspective on current issues in emerging markets. In the second …

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Research Insights for Marketers

What does the life cycle of international marketing joint ventures in emerging markets look like? Do digital businesses focus too much on customer acquisition, at the expense of customer engagement? What are the key insights on mobile telephony pricing in emerging markets? How does grassroots innovation spread? How should marketing managers think about product innovations for low income consumers in …

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Bollywood, Apps and Pharma: Innovation and Intellectual Property in India

The Indian School of Business hosted a conference on Innovation, Intellectual Property and Competition on 30 March 2018 to discuss a roadmap for innovation-led growth in India. Globally, there is an emerging consensus that innovation drives economies to achieve higher levels of growth. Yet, India’s spending on research and development (R&D) in terms of percentage of GDP over the last two …

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Is India Ready for Senior Living Services? The Case of Antara Senior Living

ISBInsight: Why did you choose a senior living project as a case study topic for a services and operations management course? Manpreet Hora: There are three reasons why the senior living project intrigued me. First, in spite of globalisation, services that cater to life events such as marriage, retirement and death are offered and consumed differently in various parts of the world. …

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Human Capital and Leadership Initiative (HC&LI)

"There is an urgent need for industry-relevant research and education in Human Capital strategy areas," says Professor Chandrasekhar Sripada. What is his vision for the Human Capital and Leadership Initiative (HC&LI) at the Indian School of Business?

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